I run an agency called Directive and do coaching for growing businesses with less than 20 million in revenue.
I am a growth-oriented individual and enjoy coaching high-performance executives. I don’t have all the answers, but I’ve struggled with and solved for similar opportunities.
I have been on a journey for the last 10 years learning how to grow and optimize a digital agency. From starting on Fiverr to operating internationally, I have had the blessing of walking a mile in your shoes and coming out the other side. When I am not running my agency or coaching executives, I love chasing trophy fish around the globe.
On this journey, I have passionately explored every aspect of our business (sales/finance/operations/culture) in a pursuit to better understand how agencies actually grow.
Due to the hard work of our team and a little luck, our agency has become a market leader in performance marketing for SaaS.
We are now entering our “scale phase” and I am passionately partnering with our management team to execute our long-term vision.
This is a place for me to share my thoughts on agencies, culture, team building, leadership and more. If you have any questions, please don't hesitate to reach out.
All right. Well, let’s talk pitching and let’s talk winning new business, growing existing accounts. How we do it, what we like to do. This is a pitch for one of the largest software companies in the world. And we won the pitch, I think it was over half a million dollar deal. So what? […]
All right. We are on part three of How To Grow Your Agency. I love this series. It’s what I do all day is I just go to bed thinking about how to grow. I wake up thinking how to grow. I’m kind of obsessed. That has its pros and cons, to be honest with […]
All right, let’s chat sales process. So I’ve always had a sales process at Directive, but it’s taken a lot of different twists and turns over the years. So I’d say we first needed a sales process, at least me personally was back when I was still in like a co-working space. We woke up […]
We are on episode 2 of How to Grow Your Agency. On episode one, we talked about the importance of a niche and I thought it was a great, hopefully an episode for you where you can learn about more positioning and why it’s important to be something for someone. instead of everything for everyone. […]
I want to do a series for all of us agency owners around how to grow an agency. And I’m going to walk you through a little bit my own journey, what I think is critically important And there’s going to be a lot of different videos in this series. But this right here is […]
How do you take a B2B brand mainstream? It’s a question that’s been rattling my brain, and I can’t quite figure it out because performance marketing has limitations. And I’m saying that as a performance marketer. When I look at Directive, Directive has been pretty successful. It grew from, you know, single digit millions to […]
Hey y’all so I’ve been on Twitter. I don’t know. I live on Twitter. I follow all the other agency, people and everybody in our industry. And there’s reoccurring theme comes up when you’re in agency, Twitter world, which is, do I pitch like do audits for free? When I pitch, like, do I do […]
Hey y’all today. I want to talk to you about one of the coolest things I learned in this agency game that I wish I knew earlier. Most of the stuff I wish I knew years ago, um, it would have been very helpful. It would have been nice to know. So my goal here […]
One of the models I see as really popular is you build an agency. You step away, you have your number to run the organization and you turn out like a cash cow. In other words, you build the agency up, you have your systems and processes documented. You’ve got a consistent plan to get […]
Passionate executive coach who accelerates business growth by diving into all areas of your vision, goals and needs. 1hr/month calls.
